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Celebrating a dream, a movement and a way of life…

It’s our birthday.

It’s been exactly one year—365 days—since we established the Plant-Based Life Foundation.

The foundation was established because, after 10 years at the University of California, we felt that it was time to expand our reach and amplify our impact.

Our goal?

To empower people to live happier, healthier lives through positive habit change including the adoption of a plant-centered diet and daily wellness practices.

A Fresh Approach

Ours is a fresh, proven approach that understands true change isn’t achieved just by a new meal plan, a set of recipes, or a list of Food “Do’s and Don’ts.”

To live a plant-based life successfully, we must look ‘beyond the plate’ and dig deeper.

Trying to permanently change our eating habits without understanding the emotions and thoughts that underpin our behavior is like driving a car without a steering wheel.

This is why everything that we do at the Plant-Based Life Foundation combines emotional mastery, positive behavioral change and evidence-based nutritional know-how to ensure the very best possible results.

The Future Is Here… And It’s Plant-Based

The creation of the Plant-Based Life Foundation is the fruition of a dream.

A dream of a ‘lighter and brighter’ future.

We believe firmly that, as people achieve greater levels of well-being through a plant-based life, the world will become a better place—filled with more wisdom, kindness, and compassion.

This is a movement that has the power to literally change the world.

Join the Movement

Here are some of the ways you can participate in the movement…

1. Read our blog.

Let’s face it. There’s a lot of misinformation out there when it comes to eating and health. To counter that, we are committed to sharing trusted, scientifically-based information that clarifies rather than confuses.

Here are some of the topics you can discover in our blog collection:

2. Enjoy our recipes.

To help you enjoy the delights of eating plant-based, we have created an extensive database of easy-to-prepare plant-based recipes.

Here are some of the favorites:

3. Stay Connected.

Keep up with what is happening at the Foundation by following us on social media:

4. Join Life Lab 360.

Life Lab 360 is our signature program. The 12-month program guides individuals through a transformative, easy-to-follow system that teaches emotional mastery, positive habit change, and scientifically-based nutrition in a supportive, loving environment.

Life Lab 360 sets the industry standard.

Nothing like it exists anywhere else.

You can join the waitlist here.

5. Make a donation.

Finally, you can support us by making a tax-deductible donation.

100% of your donation will be used to support our mission of empowering people to build a happier, healthier plant-based life.

Your generosity will allow us to offer all our valuable resources free of cost.

You can find out more and donate here.

Our Birthday Is Your Birthday

Our journey means everything to us.

But like any journey, it has been filled with ups and downs, disappointments and delights, successes and failures…

Importantly, our journey isn’t a solo one.

We didn’t get here alone.

None of this could have happened without you, your participation and your enthusiasm.

So, the way I see it, this celebration of our 1-year birthday is also YOUR celebration.

This is the perfect time to say thank you.

Thank you for sharing our journey and our dream.

Thank you for participating in everything we have created—from reading our blog posts to joining Life Lab 360 to making donations.

The best, as they say, is yet to come.

Here’s to many more celebrations together in the future!

Rosane Oliveira, DVM, PhD

President & CEO, Plant-Based Life Foundation | Dr. Rosane Oliveira combines a lifelong passion for nutrition with 25 years of genetics research to create programs that help people develop healthy habits on their journey towards a more plant-based lifestyle. She is a Visiting Clinical Professor in Public Health Sciences and was the founding director of the first Integrative Medicine program at the UC Davis School of Medicine. She completed her postgraduate studies in Brazil and did her postdoctoral training in immunogenetics and functional genomics at the University of Illinois at Urbana-Champaign.